Did you hear about “oreo-gate”? Recently, a supposed text chain between moms went viral. In it, one mom requested that the other parents refrain from including oreos in their kids’ lunches. Her daughter was not allowed to have them and would get upset seeing her friends eat them. It now looks like this viral conversation was staged, but, real or not, it spurred lots of conversation around what should and should not be allowed in the lunchbox, and it shone a spotlight on the tension many of us feel about “getting it right.”

When it comes to feeding both our kids and ourselves, it can feel hard to keep up with the recommendations. There are so many approaches and opinions, and so much judgement out there. How do we know if we’re doing it right? The truth is, there is not one right way. What works for one person or family might not work for another, and there are many, many factors to consider.
What I realized when reading reponses to oreo-gate, is that the anxiety underneath it isn’t really about oreos. It’s the same anxiety that shows up when you’re standing in your own kitchen wondering if you should be eating more protein. When you’re scrolling past someone’s “what I eat in a day” and feeling behind, or when an instagram post (ad??) has you convinced that a new supplement will make all the difference for you. It’s the fear that there’s a right way to do this. One that everyone else has found except for you.
A few things to consider:
- A banned food often becomes a more interesting food. The mom in the story wasn’t wrong to care about what her daughter eats, but the moment something becomes forbidden, it tends to get chased harder. You see this with kids and treats, and you see the exact same pattern with adults and “off-limits” foods.
- A lunchbox, or a plate, doesn’t need to be perfect to be balanced. One treat in a lunch that also has protein, fruit, and something filling isn’t a failure, and the same goes for your own meals: one food doesn’t make or break the whole day.
- What matters more than a few cookies, or hitting a protein target every day, is the bigger picture: a whole-person approach which considers individual needs, and a lifestyle built on adequate sleep, reasonable screentime limits, hydration, movement you enjoy, a warm family environment, and finding enjoyment in a variety of foods.
If any of this hits a nerve with you, these are topics I discuss with clients all the time, and I’d love to have the conversation with you too!













